Meet

Dr. Baba Ji

With over 19 years’ experience in Digital Marketing and Analytics, and a Statistics Doctorate, Dr Karandeep Singh PhD is a specialist in digital analytics and data driven conversion optimisation. A results-oriented digital professional, he has vast experience in presenting innovative digital strategies and workshops at conferences, meetings and summits across the globe. He has worked with an impressive range of global brands, including Google, Mercedes-Benz, The Telegraph, Specsavers, Walt Disney, Kellogg’s, Microsoft and Honda.

Now he has chosen to dedicate his life to voluntary work in India, by uplifting the local people out of poverty, drug abuse and alcohol addiction. While working towards women’s empowerment, he directed his first 3D animation movie on the life of Mata Sahib Kaur Jee (Guru Gobind Singh Jee's wife) as the first female role model from Sikh history. To embrace modern technology, to reach out to the youth and to attract non-Sikh audiences, he believes that 3D animation is the way forward.

He is currently working on his next movie project on the life of Shaheed Baba Deep Singh Jee. He is also passionate about disabled people's rights in India, since becoming paraplegic in 2019. He strongly believes that education and resources are the two major factors affecting disabled people's lives. To bring the two together, he is creating DivyanGO, which is India's first online lifestyle platform for PwDs. 

Alongside digital media initiatives, he is also the visionary behind the world’s first 100% bamboo-built Gurdwara Sahib coming up in Maharashtra (India), which will also feature an Ayurvedic treatment & wellness centre. He is also the founder of the first and only Sikh premiere school (Meharr School of Mathematics and Entrepreneurship) developing the next generation of Sikh Mathematicians and Sikh Entrepreneurs in Maharashtra.

The movie has so far won 12 international awards and became the first movie worldwide to be shown in British Parliament. The movie is available to watch online on the world's first family-friendly, Sikh content OTT platform called Nihal Life, which he made to fill a very big gap in the market.

DivyanGO app will be a one-stop lifestyle platform for India’s PwDs. From accessibility related crucial information like reviews & ratings by PwDs, jobs & matrimonials, PwD specific e-commerce, trainings, certifications, consultancy and advocacy.

He is working with Govt of India and Maharashtra to set up the first ever Guru Nanak National Sikh Museum, promoting Sikh values in the most modern technology-driven way, showing complete Sikh timeline from Guru Nanak Sahib to current times.

Carrying forward his inner flame of social welfare, he has recently founded All India Granthi Singh Federation aiming at strenghtening the spiritual community of sikh workers (like a union) in thousands of gurdwara sahibs across the country. AIGSF main aim is the empowerment and social welfare of the spiritual community (jobs and interviews), standardisation of the Processes (hiring/employment process, full employment management process, safeguarding respective parties' interests), education for their children, weddings of their daughters, Medical treatments, food and nutritional meals and pension for the elders and those who die untimely.